Increasing Profit, Made It Easy

We all want to increase profits. But what exactly should you do to making more profit?

The Process
First, you have to break the selling process down into basic steps. In general, selling steps are:
get visitors
show products
convince visitors to buy products
process payment
handle returns/exchanges
make customers come back
This is just an example. There are more steps or different steps involved for different websites. The bottom line is if you break the process down into more detailed steps, it will be easier to find solutions.

The Solutions
Now, think about what you can do better job on each step. For example,
To get more visitors, you can
use different marketing media
write better ad copy
To make it easier to find products, you can
make a simpler navigation scheme
add a site search feature
To convince more visitors to buy more, you can
write better sales copy
create irresistible offers
To make more people complete the checkout process (to reduce shopping cart abandonment rate), you can
simplify the checkout process
To reduce return/exchange rate, you can
write better product descriptions (Customers will get the products that they imagine they are getting.)
offer longer return/exchange periods (Yes, longer exchange periods reduce returns.)
To make more customers come back, you can
offer a frequent buyer program
communicate often with existing customers
These are just examples. If you spend more time on brainstorming, you will get more solutions.

Little note on on step 3:
Many people only focus on convincing more visitors to buy products (increasing conversion rate). But, you can also convince visitors to buy more products (increasing size of each order). You can do this by offering larger units of purchase or bundling existing products.

The Results
Even though the improvements on each step is small, they add up and return huge overall results. For example, if you increase the numbers of visitors by 10% and increase the conversion rate by 10%, you will get 10% more sales on 10% increased visitors! Imagine what will happen if you increase the performance on all the steps!